It may surprise you to know the 85% of the businesses in the United States are businesses with fewer then 10 employees. But would it surprise you to know that most people running these small businesses are just like you?
Most people don’t have millions of dollars to invest and years to wait for their investment to turn a profit. Most indie business people have an interesting idea, a creative product or a valuable piece of knowledge, and they want to use those assets to control their own destiny.
I started my indie business purely out of necessity. I was at my personal worst – recovering from a failed marriage, completely broke, with two young children to support. I literally sat on my living room floor and gave up. I prayed, cried, and finally said, “Here you go, God. You have to deal with this. I can’t anymore.”
With nothing to lose, I had no reason not to try. I had been working on a nail polishing pen as a side project for a while, so I gave myself 30 days to devote to it – the 30 days I had until I had to pay rent or move in with my mother.
Giving myself permission to get to work and then taking deliberate, persistent steps helped me go from rock bottom to my professional best. I used my collapsing life as motivation to rebuild it on my own terms. I started my indie business with a good idea but no direct experience.
I made many mistakes but managed to survive and get my product on QVC where it sold thousands of units. I used QVC as a launch pad to get my product into mass retail and now it is in Walmart, Target and drugstores across America.
The good news is that you don’t have to wait for necessity to drive you to your own indie business. Instead, you can start down that path right now – while you’re working full time at another job, while you’re retired, while you’re staying at home with your kids, while you’re unsure if yours will be the next company announcing layoffs.
You can be a part of America’s most popular and possible business model, just let me show you how to do it.
Tara Murphy deconstructs indie business concepts and helps everyday Americans attain self-employment success. She is available for lectures, workshops and as a contributor to publications.